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Wednesday
Apr152009

DJ Matt Mason

DateWednesday, April 15, 2009 at 4:41PM

Journalist, author and former pirate radio DJ Matt Mason argues that if you can’t stop the pirates – and you can’t – you should figure out how to out-compete them (like Apple did).  

Mason is an ardent believer that where there’s piracy, there’s market failure – and a big opportunity for organizations smart enough to understand that “you should talk to marketing before you talk to legal.” SEE VIDEO

 

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References (54)

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  • Response
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    Alphachimp Learning Systems LLC - Pop!Tech Art - DJ Matt Mason
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    Response: Belinda Broido
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    Alphachimp Learning Systems LLC - Pop!Tech Art - DJ Matt Mason
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    Response: Erik Pitoniak
    at Erik Pitoniak on August 8, 2014
    Alphachimp Learning Systems LLC - Pop!Tech Art - DJ Matt Mason
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    Response: Suresh Babu Gaddam
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    Alphachimp Learning Systems LLC - Pop!Tech Art - DJ Matt Mason
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    Alphachimp Learning Systems LLC - Pop!Tech Art - DJ Matt Mason
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    Alphachimp Learning Systems LLC - Pop!Tech Art - DJ Matt Mason
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    Alphachimp Learning Systems LLC - Pop!Tech Art - DJ Matt Mason
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    Response: Frank Dellaglio
    at Frank Dellaglio on August 12, 2014
    Alphachimp Learning Systems LLC - Pop!Tech Art - DJ Matt Mason
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    Alphachimp Learning Systems LLC - Pop!Tech Art - DJ Matt Mason
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    Alphachimp Learning Systems LLC - Pop!Tech Art - DJ Matt Mason
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    Alphachimp Learning Systems LLC - Pop!Tech Art - DJ Matt Mason
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    Response: Frank Dellaglio
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    Alphachimp Learning Systems LLC - Pop!Tech Art - DJ Matt Mason
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    Alphachimp Learning Systems LLC - Pop!Tech Art - DJ Matt Mason
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    Alphachimp Learning Systems LLC - Pop!Tech Art - DJ Matt Mason
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    Alphachimp Learning Systems LLC - Pop!Tech Art - DJ Matt Mason
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    Alphachimp Learning Systems LLC - Pop!Tech Art - DJ Matt Mason
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    Alphachimp Learning Systems LLC - Pop!Tech Art - DJ Matt Mason
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    Alphachimp Learning Systems LLC - Pop!Tech Art - DJ Matt Mason
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    Alphachimp Learning Systems LLC - Pop!Tech Art - DJ Matt Mason
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    Alphachimp Learning Systems LLC - Pop!Tech Art - DJ Matt Mason
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    Response: Saleh Stevens
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    Alphachimp Learning Systems LLC - Pop!Tech Art - DJ Matt Mason
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    Response: Frank Dellaglio
    at Frank Dellaglio on August 13, 2014
    Alphachimp Learning Systems LLC - Pop!Tech Art - DJ Matt Mason
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    Response: Saleh Stevens
    at Saleh Stevens on August 13, 2014
    Alphachimp Learning Systems LLC - Pop!Tech Art - DJ Matt Mason
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    Alphachimp Learning Systems LLC - Pop!Tech Art - DJ Matt Mason
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    at Saleh Stevens on August 13, 2014
    Alphachimp Learning Systems LLC - Pop!Tech Art - DJ Matt Mason
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    Response: USHUD
    at USHUD on August 13, 2014
    Alphachimp Learning Systems LLC - Pop!Tech Art - DJ Matt Mason
  • Response
    Response: Saleh Stevens
    at Saleh Stevens on August 13, 2014
    Alphachimp Learning Systems LLC - Pop!Tech Art - DJ Matt Mason
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    Alphachimp Learning Systems LLC - Pop!Tech Art - DJ Matt Mason
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    Alphachimp Learning Systems LLC - Pop!Tech Art - DJ Matt Mason
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    Alphachimp Learning Systems LLC - Pop!Tech Art - DJ Matt Mason
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    Response: Ace Parking Scott Jones
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    Alphachimp Learning Systems LLC - Pop!Tech Art - DJ Matt Mason
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    Response: USHUD
    at USHUD on August 13, 2014
    Alphachimp Learning Systems LLC - Pop!Tech Art - DJ Matt Mason
  • Response
    Response: USHUD
    at USHUD on August 13, 2014
    Alphachimp Learning Systems LLC - Pop!Tech Art - DJ Matt Mason
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    Response: Saleh Stevens
    at Saleh Stevens on August 13, 2014
    Alphachimp Learning Systems LLC - Pop!Tech Art - DJ Matt Mason
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    Alphachimp Learning Systems LLC - Pop!Tech Art - DJ Matt Mason
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    Response: USHUD
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    Alphachimp Learning Systems LLC - Pop!Tech Art - DJ Matt Mason
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    Response: USHUD
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    Alphachimp Learning Systems LLC - Pop!Tech Art - DJ Matt Mason
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    Response: Saleh Stevens
    at Saleh Stevens on August 13, 2014
    Alphachimp Learning Systems LLC - Pop!Tech Art - DJ Matt Mason
  • Response
    Response: USHUD
    at USHUD on August 13, 2014
    Alphachimp Learning Systems LLC - Pop!Tech Art - DJ Matt Mason
  • Related
    Related: What Can Innovators Learn from Pirates?
    by LINDA TISCHLER at Fast Company Blog on October 27, 2008
    Abundance is better than advertising. When Novartis started giving their leukemia drug away to poor people in Thailand, they not only thwarted the pirates, they got a rep as a socially responsible company -- advertising they could never have managed to afford.

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