David Robertson: Creative constraint
Tuesday, November 26, 2013 at 12:00PM
Alphachimp Team in Business, PopTech 2013, PopTech 2013, creativity

David Robertson

illustration by Peter Durand

“By putting focus and direction around innovation, that is how you turn sparks of brilliance into profitable innovation.”

David Robertson uses LEGO’s tumultuous business history to describe the delicate balance between creativity and constraints.
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