Minutes after the tsunami hit, my uncle, an American engineer who works and travels in Southeast Asia, received a text message from a friend vacationing in Phuket, Thailand:
"Water is everywhere. Bodies floating everywhere you look. Next wave due in 10 minutes. Trying to get to higher ground. If we don't make and you never see me again, remember...I love ya man."
�Mines were floated by the floods and washed out of known mine fields, so now we don't know where they are, and the warning signs on mined areas have been swept away or destroyed,� UNICEF's Ted Chaiban said from the agency's office in Colombo in a statement released at UN headquarters in New York. ~ via The Australian
Your generosity is deeply appreciated, but from years of experience with hundreds of disasters we have learned that cash contributions are by far the most useful response. Financial contributions allow professional relief organizations to purchase exactly what disaster victims need most urgently and to pay for the transportation necessary to distribute those supplies.
By purchasing exactly what is needed, relief agencies can avoid the oversupply of what is not needed and the purchase of those urgently needed commodities which might be in short supply. Unlike in-kind donations, cash donations entail no transportation cost. In addition, cash donations allow relief supplies to be purchased at locations as near to the disaster site as possible.
This approach has the triple advantage of stimulating local economies (providing employment, generating cash flow), ensuring that supplies arrive as quickly as possible and reducing transport and storage costs. Cash contributions also allow for the purchase of food, clothing, and other items that are culturally appropriate. Cash contributions to established legitimate relief agencies are always considerably more beneficial than the donation of commodities.