clipped from www.fastcompany.com

Humor makes us think more flexibly. People who think funny do better on creativity studies. To put it really simply, humor loosens up your brain to think of more possibilities and be more open to the wild and wacky ones. There is a guy at the State University of New York at Buffalo named Roger Firestien who has a center for the study of creativity. When he teaches brainstorming, he says you should put a joker in the group -- somebody who will come up with preposterous ideas. Very often that will stimulate people to come up with ideas that will work. Let me give you an example. A bunch of paint engineers were moaning and bitching about how hard it is to get paint off a house. read full interview >>