Fast Compnay Sketch Pad: Elizabeth Arden

This series from the business innovation mag shows how the creative process works -- from brainstorming to sketches, color and font selection and webdesign.

clipped from www.fastcompany.com The spa for ladies who lunch goes for younger, more contemporary women with a new line of hair-care products. The brand-identity designers at Alexander Isley Inc. created the packaging to speak to that audience.