The Elephant and the Rider

Nonprofit Management and Making Change: Chip Heath

Great podcast on how to switch behaviors when change is hard from Social Innovation Conversations.

Those in nonprofit management constantly adapt to move their organizations forward.

In this audio lecture sponsored by the Stanford Center for Social Innovation, Chip Heath, Stanford professor and coauthor of the book Switch, provides a framework for change.

He demonstrates in case studies that three principles are involved in successful change, whether it be on the personal or societal front:

1. Convince the driver.
2. Motivate the elephant.
3. Shape the path.

Leaders in nonprofit management are called to attune to these principles when tackling change situations.

And Heath calls out examples from cleaning coach Flylady to unlocking secrets to protect kids in Vietnam from malnutrition.