Scott Barry Kaufman: Creative Brains

“Depending on what you are creating — the stimulus, the content — and what stage of the creative process you are in, different brain areas are recruited to help solve the task.” Cognitive psychologist Scott Barry Kaufman unravels some of creativity’s mysterious origins with the help of brain scanning equipment.

David Robertson: Creative constraint

illustration by Peter Durand

“By putting focus and direction around innovation, that is how you turn sparks of brilliance into profitable innovation.” David Robertson uses LEGO’s tumultuous business history to describe the delicate balance between creativity and constraints.

Lisa Aziz-Zadeh: Brain and body

illustration by Peter Durand

“Our bodies are the frames that our brain uses to understand other people.” Lisa Aziz-Zadeh explores the complex relationship between emotions, physical movement and brain activity.