Dan Ariely: Predictably Irrational
Updated on Monday, June 7, 2010 at 9:08AM by Alphachimp
Updated on Tuesday, June 8, 2010 at 10:15AM by Alphachimp
Dan Ariely, the author of Predictably Irrational, referenced the foolishness of certain actions (e.g. texting while driving), what he calls “small irrationalities” that we do every day. These can lead up to big problems. With our current model of labor, for instance, we reward people with rest. This doesn’t really capture what it is that engages people, what causes them to want to work.